The former day I had a disturbing incident in Leicester Square.I was being presented to by Global Radio who were fashioning the detail that audio affects mood.The rather startling way in which they made their place was screening me an icon of a child in the womb (always heartstoppingly lovely) and simultaneously playing a loud alarm. I'm still upset thinking about it.
"You are alleged to be yourself, yet at the same time follow trends" (Giorgio Armani).
Every artist whether in fashion, music or fine arts has this same problem - the dispute of balancing commercial taste with artistic taste. Very seldom do artist dare to turn the rules of the game, making their art commercial. Consequently, artist are constrained into dilemma between sticking to their art (product-led) or 'selling out' (market - led).
Dizzee Rascal isn't merely a rascal; he's a sin of a lot more. From his chirpy lyrics to his cheeky smile he continues to rush out hit after hit from Crackers to his latest single, collaboration with music machine Florence Welch, You Got The Love. After touring throughout '09 playing every city this county has to offer, 2010 saw him revisiting the six major cities from his Tongue 'n' Cheek tour one more time, to tie off any knots he power of left open last year.
In the Fall of 2009 Simpleweb did an online marketing campaign for Fat Face (the high street retailer). It was their most successful campaign ever, increasing their number by grand% and the amount of "eyeballs" involved rivaled a TV ad. The construct was very simple - there`s a character study elsewhere on our website that will hold you plenty more details.
